Summer Swoon?

It's been a slow July client-wise since many are taking vacations around this time. While it may seem I've taken a vacation as well (from blogging), that couldn't be further from the truth. This extra time has given me an opportunity to really work ON my business as opposed to working IN my business. I've read the E-Myth by Michael E. Gerber a couple years ago, but it hasn't really sunk in until now (I'm a late bloomer, always was). Basically, the E-Myth refers to the idea that most businesses fail because the founders are technicians that were inspired to start a business without knowledge of how successful businesses run. A successful business is sustainable even when you're not there like a franchise (think Mcdonald's, Starbuck's, Subway, etc.).

So right now I've been reading up on marketing and business building principles to really get out of the "worker bee" mentality, and start to own my business. The marketing aspect is really important, I think, not only to promote my business, but for potential clients as well as existing clients to see. Sure, you can read my bio and see that I've got experience and a pretty decent certification, but since I've been so focused on training clients (working IN my business), I've neglected to organize and put up testimonials and other stuff like videos (pictures just don't do justice anymore in this tech age) of the results/success stories of my clients. People really don't care how many certs you have or who you are. What they care about are the results you can produce (Social Proof). I'm now armed with a trusty camcorder, shooting some video (still a work in progress), gathering testimonials, and re-organizing my website. Man, with reading about exercise protocols AND marketing it seems a little over-whelming, but it is exciting at the same time!!

What I'm not neglecting, however is my daily hour (or two or three) of power of exercise information readings. I just read a great blog post from the Diesel Crew website. I've been influenced by their training methods early on which I think helped mold me into the trainer I am today. I like their approach which is to learn the basics first, keep it simple (but definitely not easy!!), and just get after it hard!! If the majority of people can apply two of the eight ways, the world would be a better place!!